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Mount Wish was founded in April 2016 and since then has evolved into a leader in the field of financial risk management. Goverened by clear and ethical principles the stellar team of Mount Wish is dedicated to make our vision of a market risk free business world for entrepreneurs and investors a realty benefiting society as a whole by breaking down financial borders, limitations and through no fault of one's own adversities.Learn more
A short introduction to our key offers
History and Heritage
Mount Wish was founded by Markus Wunsch in April 2016 as a solo founder and has until now been fully bootstrapped. To finance the initial development in the early days Markus has invested everything he had including the sale of his retirement fund and the full utilisation of personal credit facilities as far as possible.
Markus has substantial experience in intra- and entrepreneurial ventures with subject-matter and management responsibilities spanning a range of topics as broad as finance (esp. FP&A, M&A, treasury and transfer pricing), digital transformation, strategy and marketing. Hence he is used to working on multiple projects and in several roles at once as well as to handle ambiguous tasks and high pressure with self-confidence, creativity and an exceptionally good sense for people.
What's more, Markus is a truly passionate strategist, competitive doer of things and resilient visionary who loves to go running (He is also competing in marathons for some charities like Cancer Research UK), hiking or racing sailing boats in his little spare time but also enjoys cooking, travelling and reading to keep his mind sharp and alert. With regards to the latter, Markus is also taking seemingly disparate classes (e.g. philosophy, politics, psychology, economics, business management, computer and data science) at well-kown universities (e.g. Oxford, LSE) and online (e.g. Udemy, Google, CFA) on a regular basis which again leads him to innovative ideas or compelling solutions for current challenges and finally to new business opportunities. Hence Markus can be considered a classic "expert-generalist".
Beyond this, Markus is a true risk-taker who has gone all-in (having invested all he had plus gone into personal debt) to revolutionize the world of finance and thus to make a true impact benefitting society as a whole.
Board of Directors
Q. Where does the brand name come from?
Well family names are quite common in the financial services industry as the intention is to create trust by highlighting the persons behind the firm. On the other side Wish is easier with regards to international usage compared to the founder’s surname Wunsch and has – together with some slight iterations – long been the nickname of Markus as founder and CEO.
However, both Wish (a large tech start-up to shop for presents) and Wunsch (an IT firm in Germany) alone have already been taken as company names and hence the name needed some further modification.
Thus Mount has been chosen as it refers to solidity and the targeted massive size with such metaphors beining also used extensively in finance and hence Mount Wish combines two of the most common elements in financial services branding. At the same time Mount shall indicate the firm’s birthplace being in Munich which again is known for its proximity to the Alps.
Beyond this Mount also indicates that we aim to beat other well-known financial services firms: Mountain > -rock > -stone.
Furthermore Mount Wish has been available in all internet domains (.com, .org, .de,…) when launching the firm and thus the decision was easy.
For the products itself other names focusing more on what is done shall be created and used (e.g. RiskPool, FinCaT. FinTelligence, etc.).
Rock + Water as name for the insurance asset management provider within Mount Wish for example has been chosen to symbolise solidity/reliability (Rock) and liquidity (Water). Furthermore, Rock as a metaphor is related to Mount again.
Q. Why insurance and not just brokerage
Scale and network effects together with the use of derivatives to hedge the residual risk (effective risk transfer) and proper default protection via credit default swaps are the primary reasons why regulatory burdens such a Solvency II play a minor role to us. At the same time customers clearly and by far prefer an insurance solution and hence without this kind of value proposition our fast growth wouldn't have been possible. Beyond this with the relocation of the Global Headquaters to New York the regulatory burden decreases significantly since SII only applies to a fraction of the volume coming from Europe.
Q. When has Mount Wish been founded?
In April 2016
Q. What does the logo symbolize?
The logo symbolizes a mountain with its upper peak while the dual shade scheme creates a bit of a cross-hair impression depicting our targeted focus on risk management and to the point solutions in related fields while on the other side creating in combination with the round edges the impression of a life-belt for the customer giving them solid protection against (financial) risks and sufficient upside to make their life easier.
The double mirroring effect adds at the same time the impressions of a “round”, global and holistic approach. The downwards mirroring is thereby a metaphor for a mountain lake reflecting the upper half (water = liquidity and depth) and the inverse mirroring to the right is a symbol of innovation, adaptability and non-conformity (disruptiveness).
The overall dynamics of the design are geared upwards (if eyes are tracked closely one will recognise a movement towards the upper right corner) which again is standing for growth.
Q. Where does the idea come from?
Markus had the idea back in fall 2015 for the first time and then started to reach out to potential customers and partners since many of the CFOs and Finance Directors he was working with pre- and post-acquisitions/investments in his capacity of Treasurer at Daimler Mobility Services complained about the ever increasing complexity in financial risk management and were looking for an effective, convenient and compliant way to outsource these aspects of the business as they wanted to focus on more strategic tasks. At the same time he learned during his studies at the London School of Economics that FICC markets a zero-sum markets. The latter paired with the CFO's struggles mentioned before were the basis for his idea of a platform solution pooling risks accross customers and managing them like in a centralised treasury department. Over time and through constant customer feedback the idea evolved further into that of RiskPool as a FICC (mutual) insurance.
Q. Why did we choose to use a .org domain rather than .com for the website while all employee email addresses are ending on .com?
The decision for a .org domain was made based on the fact that at full scale we will have almost central bank-like market making power with regards to FICC rates worldwide (due to perfect network effects) and because we pledge (see CSR section of our website) to give a significant portion of our earnings to charity. The latter will happen in the form of using our monetary and non-monetary influence to mitigate poverty, hunger and to close medical gaps all in a close cooperation with established institutions like World Bank, IMF and some UN organisations to make this world a better place.
At the same time, the significant influence on whole economies due to our ability to impact FICC markets, “pre-select financial services for B2B customers” and our deep general market insights into nearly any industry and business (ERP system access) require us to show “higher organisational ethics” rather than “pure commercial traits” and this again is better reflected with a .org-domain.
On the other side, we aim to make significant profits (see IR section of the website) and to apply commercial smarts to the most challenging problems so that employees email addresses are always ending on the .com-domain and this makes sense as they are usually perceived as brilliant business women and men rather than government like employees. At the same time always having a higher purpose in mind while still applying sound economic judgment and rewards helps us to attract and retain the best talents globally.
Hence having a .com address for email communications and thereby representing our commercial DNA and approach in working with outside business partners is perfectly right while we are representing the overall company with a .org-domain which blends in nicely with the domains of central banks (think of FX and interest rate management), financial regulators (think of controlling market place access and standard setting powers) and supranational organisation like the IMF and World Bank (think of helping those who need it most by interacting with the markets) or statistical research/academic institutions (think of our FinTelligence products).
Beyond this the majority of shares is held by the Wunsch Foundation, so that sustainability and social good paired with economic rationales are values at the core of our heart.